January 10, 2014
Kung Hei Fat Choi! As announced, Apple's "Red Friday" sale has begun in several Asian markets. The one-day shopping event is held in certain Apple online stores and retail shops in Asia in celebration of Chinese New Year aka Lunar New Year. It's dubbed "Red Friday" for the significance of red in Chinese culture and its similarities to Black Friday in the U.S. But unlike Apple's last Black Friday deals in the U.S., which offered gift cards only, the current Red Friday deals offer special pricing on various Apple products and accessories. In China, for example, Apple is offering RMB 350 ($60) off each iPhone model, RMB 290 ($50) off the iPad Air, RMB 220 ($35) off the Retina iPad mini, RMB 140 ($25) off the first-generation iPad mini, and RMB 220 ($35) off the iPad 2. It's also discounting each Mac model by RMB 700 ($115), the iPod touch by RMB 220 ($35) and the iPod nano by RMB 80 ($13). A number of Apple accessories are also being offered at slightly marked down prices. The Red Friday sale is on in select Asian markets including China, Hong Kong, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. It's being held exactly three weeks before the beginning of the Lunar New Year festival on Jan. 31.