April 8, 2014
Samsung remains the leading smartphone advertiser in the U.S., according to new ad research. Despite Samsung’s lead, Apple is also making a splash, according to The Wall Street Journal. A new report from Kantar Media shows that seven of the top smartphone makers spent a total of $1.3 billion in advertising in the U.S. in 2013. This was up 33 percent from the year before, and includes ads across TV, print, online, radio, and outdoor venues. Last year, Samsung spent just $12 million more than Apple on U.S. wireless phone advertising for a total of $363 million. This was down 10 percent from the $401 million it spent in 2012. Apple’s total over the same time period was $351 million, up 5 percent from the $333 million spent the year before. Nokia was No. 3 with $221 million, followed by Motorola ($189 million), BlackBerry ($90 million), HTC ($76 million), and LG Electronics ($51 million). See also: Samsung Tries To Poke Fun At Apple In A New Ad, The New York Times Runs An Underwater iPad Air Ad At The Wrong Time, and Apple’s Newest ‘Your Verse’ Story Shows How The iPad Helps A Bollywood Choreographer.