by Brent Dirks
April 7, 2014
Continuing the recently launched “Your Verse” campaign, Apple has just added another story of how its technology is being used in the real world. The newest chpater focuses on Bollywood choreographer Feroz Khan and how an iPad Air helps him do his job more efficiently:
“As a Bollywood choreographer, I just don’t direct dance movements. I also scout locations, help choose costumes and props, and stay in touch constantly with the team. I depend on my iPad Air for all of that.”Khan uses a number of iPad apps to help single in on his vision for a movie. SloPro helps him slow down the frames of each dance number to carefully analyze movements. Artemis HD allows him to experiment with different lens options to capture that perfect shot. Before the iPad, Khan had to wait until the day of the shoot to offer input. But the app allows him to select the same camera used on set and experiment with the different lenses before the scene is shot. You can read the complete story now on Apple’s site. There is also a video that shows the entire, completed dance number. Launched in January, the campaign kicked off with a TV spot during the NFL Playoffs. Other stories have focused on how iPads are used to diagnose sports-related concussions and help mountaineers explore some of the world’s highest summits. For other news today, see: Burberry's Angela Ahrendts Becomes A Dame Ahead Of Her Move To Apple, Samsung's No. 1 Goal Was To 'Beat Apple' New Trial Documents Show, and Want To Attend Apple's WWDC This Year? You Better Hurry.
SloPro - 1000fps Slow Motion Video
Sand Mountain Studios