May 8, 2014
The folks over at Hipstamatic have snapped up a new iPhone app for videophiles. The Cinamatic app is available now on the App Store. With Cinamatic, you can take a square-format video of three to 15 seconds. You can then add one of many filters and save your masterpiece to Vine, Instagram, or Facebook. Completed projects can also be sent to others via email or iMessages. All videos are saved to your iPhone’s camera roll. At launch, Cinamatic comes with five filters, including Darwin, Andrei, and Marc. Additional filters are available for $0.99 each. You can also purchase a starter pack that includes five additional filters for $3.99. Cinamatic is the second follow-up to the original Hipstamatic app to launch in the past year. Hipstamatic Oggl arrived on the App Store in May 2013. So why should you use Cinamatic instead of Instagram to shoot short videos? Hipstamatic founder Lucas Buick recent told TechCrunch “When it comes to video filters, color grading footage just isn’t enough to make a clip interesting, unlike photo filters." He continued:
The basics of our processing engine is reading the time of each clip recorded and building upon the transitions between clips. For example, if you record for more than five seconds continuously, the engine looks for something interesting in the clip to build a special effect from.I’ve been a long-time Hipstamatic user and can’t wait to begin using Cinamatic. Unfortunately, I am concerned Hipstamatic’s pricing structure for the new app could turn off many would-be users. The freemium Hipstamatic Oggl app comes with some very nice free filters. An unlimited pack offers many more for as little as $9.99 per year. Cinamatic, by contrast, costs $1.99 with additional filters priced at $0.99 each. This doesn’t sound quite right, given Vine and Instagram are free. Hipstamatic, Hipstamatic Oggl, and Cinamatic are each available to download on the App Store.