Apple's Jony Ive and Bono To Discuss (RED) Partnership Later This Month
June 5, 2014
The Cannes Lions International Festival of Creativity has announced that Bono will be honored with the first ever LionHeart Award later this month when the group celebrates its 61st anniversary. Apple’s design chief Jony Ive will also be attendance to discuss his company’s commitment to Bono’s (RED) campaign to raise funds for the fight against AIDS.
According to festival sponsors:
In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc’s Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and it’s unique collaboration with global partners – including Apple, (RED)’s largest corporate contributor to the AIDS fight – and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year. This exceptional session will be held at 15:15 hrs, Saturday, 21 June.The Cannes Lions International Festival of Creativity is being held June 15 through June 21 in France. See also: San Francisco MOMA To Honor Apple’s Jony Ive With Lifetime Achievement Award, Square, Product (RED) Team Up To Help Fight AIDS, and Apple's Latest Ad Prepares The World For The ‘iWatch.’ Via: MacRumors
