Airbnb rebrands with new design for iOS and rather controversial new logo

The popular community lodging network Airbnb has just unveiled its new branding. This includes an all-new update to its official iOS app and ... a rather controversial new logo. On iOS, Airbnb has been updated to version 4.0 with a brand new look, featuring the use of "richer colors and more vibrant photography" while retaining the same user experience for booking trips, managing listings, and other features. Optimized for iPhone and iPod touch running iOS 6.0 or later, Airbnb 4.0 is available now on the App Store for free. Now, about that new Airbnb logo. According to the company:

We now have a symbol that reflects who we are and what we can become. It represents people, places, love, and what’s distinctly Airbnb. It’s so simple and universal that anyone can create it, anywhere in the world.

Airbnb adds that the new symbol, dubbed "Bélo," is "designed to capture the spirit of our community and express what it means to belong anywhere." I don't know about you, but I for one am among the number of people who are reminded by the new Airbnb logo of a certain unmentionable bodily orifice. Anyway, you can check out how the new logo came to be in the video below and see for yourself: If you can't see the video embedded above, please click here.

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