Apple announces its 2014 iTunes Festival London, scheduled for this September
For the eighth year in a row, Apple will be bringing its successful iTunes Festival to London, England, according to the Cupertino, California company.
The news, which comes from Jim Dalrymple’s The Loop, means Britain’s capital city will once again play host to 30 nights of music concerts – all of which will be free to attend for lucky iTunes users.
The website explains:
Apple said Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, and Chrissie Hynde, among others, will be performing during the 30-day iTunes Festival event.
Tickets are usually made available for iTunes Festival via a public lottery, and the 30 shows are also streamed to Macs, PCs, iOS devices, and Apple TVs using either iTunes or a dedicated iTunes Festival app. An update to the iTunes Festival iOS app added this feature for the 2013 iTunes Festival last year.
Eddy Cue, Apple’s senior vice president of Internet Software and Services, said: “These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free.”
We’ll keep you updated with further information on the event as we receive it.
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