by Brent Dirks
July 21, 2014
Yahoo is jumping head first into mobile analytics and advertising. According to Re/Code, the Internet giant is close to purchasing Flurry. The deal could be announced as early as today. Flurry is well known as a big player in both advertising and analytics for mobile platforms like iOS. The company’s technology is installed on more than 540,000 apps and tracks more than 5.5 billion app sessions per day. Flurry says its mission is to optimize a mobile experience with better apps and more personalized ads. Back in May, Flurry launched a new video advertising solution to help publishers. App publisher Pocket Gems touted a five times increase in revenue using the SDK. Re/Code said the deal will be in the “hundreds of millions.” Here’s more from the site:
The move is an interesting one for Yahoo, which has been trying to up its mobile efforts, in the face of a quickly declining display advertising and PC-based business. That said, its mobile business — while laudable — is still small — so small that the company still does not break out its revenue or any tiny profits it might have realized.For other news today, see: Apple’s iOS 8 beta 4 features a new Tips app, Facebook unveils a Pocket-like save feature, and Will the ‘iPhone 6’ feature a lighted Apple logo?