July 3, 2014
Just in time for the Fourth of July holiday, Samsung is out with a new ad that bashes the iPhone 5s. Called “Wall Huggers,” the ad criticizes Apple’s flagship device for not having a user replaceable battery in addition to a short battery life. Not surprisingly, the ad celebrates the Samsung Galaxy S5, which was first unveiled in February. Take a look: http://youtu.be/mzMUTrTYD9s Like many of Samsung's most recent ads, I found "Wall Huggers" enjoyable to watch and somewhat on the mark. I'm not sure many users really care that the iPhone battery is unremovable - as long as it works through the life of the carrier contract. It would be nice if the iPhone shipped with an ultra power saving mode, like the one found on the Samsung Galaxy S5. This feature activates a black and white display with limited app access when the phone's battery is low. Like previous iOS versions, Apple's iOS 8 doesn't have a power saving mode. However, the update does show users the apps that are using the most battery power. See also: Apple and Samsung May Finally Be Ready To Admit They Need Each Other, To Combat Apple, Samsung Launches Its Own 'Test Drive' Program In 5 US Cities, and Apple Is Still The No. 1 US Smartphone Manufacturer, But Samsung Is Gaining.