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Tim Cook accepts Phil Schiller's 'ice bucket challenge' to raise ALS awareness

Tim Cook accepts Phil Schiller's 'ice bucket challenge' to raise ALS awareness

August 15, 2014

Apple CEO Tim Cook is the latest Silicon Valley chief to take the “ice bucket challenge.”

The ice bucket challenge is part of a campaign to promote awareness of amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder better known in the U.S. as Lou Gehrig’s disease. It involves dumping a bucket of ice water on one’s head, donating to an ALS charity, and challenging others to do the same. According to the rules, if a challenged person declines, he or she is encouraged to donate $100.

The challenge recently gained considerable traction in Silicon Valley with the participation of Microsoft CEO Satya Nadella and Facebook CEO Mark Zuckerberg.

As reported earlier today, Apple marketing head Phil Schiller also joined in and called out Cook, along with two others, to take the challenge as well.

And sure enough, as reported by 9to5Mac, Cook accepted and had a bucket of ice water poured over his head during Apple’s “Diversity” beer bash earlier tonight. Cook then challenged Beats cofounder Dr. Dre, Disney CEO Bob Iger, and musician Michael Franti, who dumped the ice bucket over the Apple CEO.

UPDATE: Cook has tweeted a photo (see above) and a YouTube video (embedded below) showing him getting doused for the ice bucket challenge.

If you can’t see the video embedded above, please click here.

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