Apple has just launched a print ad campaign that advertises its new “bigger than bigger” iPhones in their actual sizes.
As spotted by the Mac Observer on the back cover of the latest issue of Rolling Stone magazine, the new ad bears the heading, “Actual sizes.” Indeed, it shows the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus in their actual sizes, helping prospective purchasers ascertain just how big the new smartphones are.
The ad also touts the new iPhones’ key features beyond their being bigger:
Stunning Retina HD display. Amazing new iSight camera. Powerful 64-bit A8 processor. The most advanced iOS yet. All in an ultraslim design. The new iPhones are bigger than bigger.
The launch of this new print ad campaign appears to coincide with the debut of two new TV ads featuring the voices of Justin Timberlake and Jimmy Fallon, one of which, titled “Huge,” points out the larger sizes of the iPhone 6 and the iPhone 6 Plus:
If you can’t see the video embedded above, please click here.
Released last Friday, the iPhone 6 and the iPhone 6 Plus set a record during their first weekend of availability with more than 10 million units sold in only three days.
See also: AppAdvice Daily: Our iPhone 6 Plus unboxing, first reactions and tips for resale, New site will tell you when an iPhone 6 or iPhone 6 Plus is in stock at your Apple Store, and A new iPhone 6 teardown reveals why Apple wants you to buy more storage.