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Southwest Airlines updates its official iOS app in line with its 'hearty' new look

Southwest Airlines updates its official iOS app in line with its 'hearty' new look

September 9, 2014

Southwest Airlines has just unveiled its new look. This entails a redesign in the U.S.-based low-cost carrier’s various aspects, including its logo, aircrafts, and airport experience. Of course, the new look also has to be applied to the official iOS app of Southwest Airlines — which is exactly what has happened through the app’s new update.

Indeed, Southwest Airlines for iOS has been updated to reflect the company’s new brand design. To be sure, the app remains pretty much the same as far as its structure, navigation, and feature set are concerned. But now, it bears the new Southwest Airlines logo, which shows a tricolored heart instead of a tricolored plane.

According to Southwest Airlines, its new logo and new look signify “the Heart and strength of our nearly 46,000 Employees.”

If you can’t see the video embedded above, please click here.

As before, Southwest Airlines for iOS lets users:

  • Check in, book, change, or cancel air reservations
  • View your upcoming flight’s status, boarding position, and gate information from the home page
  • Access your Mobile boarding pass
  • Book or cancel rental car reservations
  • Check flight status and setup text notifications
  • Add EarlyBird Check-In to an existing reservation
  • Enroll in and access your Rapid Rewards account
  • View travel and weather alerts
  • Access helpful airport information

Optimized for iPhone and iPod touch, Southwest Airlines for iOS is available on the App Store for free.

The app was updated last May with support for mobile boarding pass options in more airports and last June with support for international flights.

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