Apple is still the most valuable brand in the world, according to Interbrand
For the second straight year, Apple is the most valuable brand in the world, according to Interbrand.
Interbrand is a corporate identity and brand consulting company that has been compiling an annual Best Global Brands report since 2000. And this year, it has revealed that Apple has retained its status as the best global brand.
Apple first took the No. 1 spot in Interbrand’s annual list of top global brands last year. It dethroned Coca-Cola, which had been the only previous No. 1 brand before dropping to the No. 3 position. Google, Apple’s fellow tech industry leader, was No. 2.
On Interbrand’s list this year, Apple, Google, and Coca-Cola maintain their positions at the top, with current valuations of $118.9 billion, $107.4 billion, and $81.6 billion, respectively.
It’s worth noting that a considerable number of brands in the list are from the tech industry. As reported by The New York Times:
Four of the top 10 brands in the 2014 Interbrand report are technology brands. In addition to Apple and Google, they are Microsoft, at No. 5, unchanged from last year, and Samsung, No. 7, up a notch from 2013. IBM, No. 4, the same as last year, is classified by Interbrand as a business services brand; otherwise, half the top 10 brands would be technology brands.
Also, tech is the most valuable category with a total value of $493.2 billion.
See also: Apple to require app-specific passwords for iCloud starting tomorrow, Oct. 9, Second beta version of iOS 8.1 hints at Retina HD display for “iPad Air 2,” and With nearly 5 million shipments in Q3 2014, Apple is now the No. 5 PC vendor in the world.
