Apple has just begun rolling out a new version of the iTunes Store in iTunes 12 ahead of the imminent launch of OS X Yosemite.
As noted by 9to5Mac, the new version of Apple’s digital content distribution platform on desktop features a new design inspired by the flat and simple look and feel of the iTunes Store and the App Store on iOS. This is most evident, of course, on the storefront. The site adds:
Individual pages for albums, TV shows, and iOS apps have also been redesigned and now feature more iOS-like controls throughout. Download buttons have been reduced to simple outlines. Shadows and textures have been removed throughout the store, putting the content directly on a stark white or dark gray background.
The redesigned iTunes Store also features lighter typography and other subtle interface touches.
Understandably, the prerelease version of the store is not yet fully revamped, with some sections like the gift redemption page still showing the store’s old style and with app previews still unsupported in the App Store.
The redesigned version of the iTunes Store is set to be officially released in iTunes 12 along with OS X Yosemite. Apple is expected to announce its rollout plans for OS X Yosemite at its special media event on Thursday, Oct. 16.
See also: Apple set to live stream its special media event on Oct. 16, Apple releases third golden master candidate of OS X Yosemite to developers, and Apple calls for OS X Yosemite app submissions from developers.