Fliers on Southwest Airlines now have a new way to help pass the time. The airline has just announced a partnership with Apple-owned Beats Music.
Starting today, anyone flying on a Wi-Fi enabled Southwest aircraft will be able to listen to handpicked playlists spanning a number of genres, including pop, rock, country, and more for free.
And if you’re unsure what to listen to, the service’s popular The Sentence will customize a playlist based on your answer to four questions about location, activity, surroundings, and musical preference.
Along with all iOS devices, the service can be accessed through most Web browsers and other mobile devices.
To celebrate the partnership, Southwest even rolled out an aircraft with the Beats Music logo.
Apple purchased Beats Electronics, which includes the streaming music service, earlier this year for $3 billion. Beats Music, though, continues to lag behind competitors Pandora and Spotify.
Next year, Apple is reportedly planning to rebrand the service and cut the $10 a month subscription fee in half.
For other news today, see: 5 new banks now support Apple Pay including Barclaycard and PNC, Russia takes down a monument honoring Steve Jobs because Tim Cook is gay, and A rare Apple-1 computer sold by Steve Jobs heads to auction.