Apple was the big winner over Christmas, in terms of new device activations, according to a new Flurry survey.
Between Dec. 19 and Dec. 25, 51 percent of the new device activations worldwide were for an Apple product. Samsung was No. 2 with 18 percent. This was followed by Microsoft with a 5.8 percent share. Sony (1.6 percent) and LG (1.4 percent) lagged behind.
To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry.
Apple is expected to announce record iPhone sales for the soon to conclude holiday quarter. Cupertino’s first quarter of fiscal year 2015 earnings release is expected in late January.
See also: Apple’s Japanese website encourages iOS and Mac users to ‘Start Something New,’ Apple Pay expected to arrive in UK in first half of 2015, barring ‘tricky’ talks with banks, and Whether you’ve been naughty or nice, don’t expect Apple’s 12 Days of Gifts to come this year.