Before the Apple Watch lands next month, ABC News was recently given a behind-the-scenes tour of Apple’s health and fitness lab where company employees secretly tested the device.
The complete report will air tonight on “Nightline” starting at 12:35 a.m. ET, but a portion of the piece was aired earlier today on “Good Morning America.”
Employees secretly volunteered for the lab studies and did a number of fitness activities like rowing, running, and yoga:
“[The employees] knew they were testing something, but they didn’t know it was for the Apple Watch,” said Jeff Williams, Apple’s senior vice president of operations. “We hooked them up with all the masks and so forth, but we would put on an Apple Watch covered up.”
Interestingly, Jay Blahnik also said that Apple has traveled to a number of climates – like Dubai and Alaska – to test out the watch in different extremes.
You can view the complete video here.
I’ll be interested to see the entire report. It’s obvious that Apple is counting on the health and fitness features to help sell the watch. And it’s great to see that so much time and energy has been put in the sensors and technology.
The Apple Watch will be available to preorder starting on Friday, April 10. It will hit the market on Friday, April 24.
Prices range from $349 for the Sport model to $17,000 for the most expensive 18-karat gold Apple Watch Edition.
A mid-range Apple Watch collection, with a sapphire display cover and stainless steel exterior, ranges from $549 to $1,049. Apple will also offer a number of other additional bands for the watch.
You’ll need an iPhone 5 or later to interact with the device.
For other recent Apple Watch news, see: Apple Watch bands and adapters appear ahead of launch, Got a spare $10,000? This artist is looking for Apple Watch Edition donations, and As Apple Watch launch looms, Tag Heuer announces its own smartwatch.