Just as it did for the victims of the earthquake in Haiti in 2010, the earthquake and tsunami in Japan in 2011, Hurricane Sandy in the U.S. in 2012, and Typhoon Haiyan in the Philippines in 2013, Apple has begun accepting donations from iTunes Store and App Store customers who wish to help the victims of the recent earthquake in Nepal.
The most powerful disaster to hit Nepal in eight decades, the earthquake occurred at 11:56 NST on April 25 with a moment magnitude of 7.8. It has resulted in more than 3,000 casualties.
If you want to make a donation to aid the disaster relief efforts in Nepal via the iTunes Store or the App Store, select the appropriate campaign banner in the home page of the iTunes or App Store app on iOS or the iTunes Store on desktop. Donations are available in $5, $10, $25, $50, $100, and $200 denominations, and are charged to the credit card associated with your iTunes Store account. Note that donations cannot be made using iTunes Store credits.
The full amount, i.e., 100 percent, of donations collected through the campaign will be transferred by Apple to the American Red Cross:
Your gift to the American Red Cross will support our disaster relief efforts to help those affected by the Nepal earthquake. Your support will enable the Red Cross to provide shelter, food, emotional support and other assistance to victims of all disasters. On those rare occasions when donations exceed American Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters. For more information about the Red Cross, please visit www.redcross.org.
The campaign has been promoted on Twitter by Apple CEO Tim Cook and marketing chief Phil Schiller:
— Tim Cook (@tim_cook) April 26, 2015
— Philip Schiller (@pschiller) April 26, 2015