Cupertino continues to ink deals with new networks to expand the streaming television content available on Apple TV. Most recently, sports and drama content arrived on Apple TV home screens from CBS and the USA network.
CBS Sports, the first new channel, will allow viewers to watch free clips from various sports, including the NFL, MLB, NBA, and college teams. You can also view clips from tennis, boxing, golf, and hockey via CBS Sports.
The second new channel is USA Now. This channel features content like clips and full episodes from the USA network. Unlike CBS Sports, USA Now requires a cable provider login to access most content. Once you get logged in, though, you will be able to watch full episodes or clips from your favorite USA shows. Cable providers that support USA Now include:
- Time Warner Cable
- Verizon Fios
- AT&T U-verse
- Bright House
It’s always great to see new streaming content coming to Apple TV. For some time, Apple has treated the set top box as a hobby product, but recent rumors and releases suggest that Apple might be taking streaming television more seriously. Cupertino recently signed a deal to bring HBO Now to Apple TV, and the company is rumored to be working on its own streaming television service to compete with such providers as Sling and Hulu. There are also rumors that a refreshed Apple TV is set to be released at WWDC in June, and shipping times for the set top box have slipped to one to two weeks.