GivingTales, a new iOS app, aims to raise awareness (and funds) for the Unicef charity through delivering timeless children’s stories with the help of four celebrity narrators.
Starring Sir Roger Moore, a Unicef Goodwill Ambassador, alongside Stephen Fry, Ewan McGregor (Unicef U.K. Ambassador), and Dame Joan Collins, the application features four Hans Christian Anderson tales which can be downloaded as $3.99 in-app purchases. According to GivingTales, at least 30 percent of its revenue from sales will go towards Unicef, and will help children in need from around the world.
The fairy tales are: The Princess and the Pea (read by Sir Roger Moore – this is included free of charge with the app), The Emperor’s New Cloths (read by Dame Joan Collins, $3.99), The Little Match Girl (read by Ewan McGregor, $3.99), and The Ugly Duckling (read by Stephen Fry, $3.99). The tales have been modernized, condensed, “and paired with vivid illustrations that capture the universal and timeless life lessons synonymous with Anderson’s stories.”
Indeed, as Stephen Fry noted in a press release, Anderson’s themes continue to hold relevance today. “The Ugly Ducking is the primal story about bullying and self-belief – it is a marvelous tale,” he said. In the press release, Jacob Moller, CEO of GivingTales, added:
Taking care not to lose the essence of what makes Hans Christian Andersen’s stories so great, GivingTales has condensed the stories down so they can be enjoyed in minutes, not hours. Using the voices of renowned actors gives them new life in a memorable and entertaining way.
Below, we’ve included a “behind the scenes” YouTube trailer, which shows the iOS app in action.
If you can’t see the above video, please click this link.
This is a lovely concept, and something I’ll be really pleased to support. Unicef is a great charity and GivingTales’ 30 percent could help a lot of children. On a more personal note, the stories themselves look beautiful and I can’t wait to check each one out on my iPad.
You can download GivingTales free of charge on the App Store, and it’s optimized for the iPhone, iPad, and iPod touch. It comes with a free story, The Princess and the Pea. For each individual tale, a $3.99 in-app purchase will be required.