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The next-generation Apple TV is ready for a September debut

The next-generation Apple TV is ready for a September debut

Connected Theater
July 30, 2015

It’s fashionably late, but the next-generation Apple TV is finally ready for a debut. According to BuzzFeed, the upgraded box will be unveiled in September along with the new iPhone models.

Here’s more from the report:

Sources familiar with Apple’s plans tell BuzzFeed News that the company intends to announce its next-generation Apple TV in September, at the same event at which it typically unveils its new iPhones. The device itself is pretty much as we described it to you in March, sources say, but “more polished” after some additional tweaks. Expect a refreshed and slimmer chassis and new innards; Apple’s A8 system on chip; a new remote that sources say has been “drastically improved” by a touch-pad input; an increase in on-board storage; and an improved operating system that will support Siri voice control. Crucially, the new Apple TV will debut alongside a long-awaited App Store and the software development kit developers need to populate it.

Reports of the next-generation device first turned up earlier this year, and it was expected to be introduced during WWDC in June. But Apple had a last-minute change of plans.

Interestingly, BuzzFeed says it doesn’t expect Apple to introduce its rumored streaming TV service with the new hardware with one source saying “Late this year — maybe, but more likely next year.”

I’m pleased to see that Apple is finally ready to debut the significantly upgraded hardware. Even though the streaming service isn’t ready for primetime, Apple wants the box on the shelves for the important holiday shopping season.

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