Apple Music’s launch is continuing to force competitors to scramble. In the latest example, Jay Z’s embattled streaming service Tidal has finally jumped on the bandwagon and announced a new family plan for subscribers.
The details should sound pretty familiar and mirror what’s offered by Spotify. Consumers will receive a 50 percent discount on any additional accounts registered under a primary user. So two family members can subscribe to the Premium tier for $14.99 per month.
While Apple Music will also charge $14.99 per month for its family plan, that will cover up to six family members, which is a really great deal.
Before Apple Music’s debut late last month, Tidal also unveiled a student discount where students with an .edu email address can subscribe for $4.99 per month for the normal option or $9.99 monthly for the Hi-Fi tier that supposedly offers higher quality music. It also introduced an app for the Mac or PC.
A universal app designed for the iPhone/iPod touch and iPad/iPad mini, the Tidal app can be downloaded now on the App Store for free.
Even though I’m sticking with Spotify for now during the free three-month Apple Music trial, I truly believe the Apple Music family plan could be the service’s killer feature in the long term. And in an interview after the WWDC keynote in early June, Apple’s Eddy Cue said the company worked hard to convince the music labels to agree to the generous terms.
And no matter what service music lovers pick, I think Apple’s entrance into the already crowded market is good for consumers. Competition is never a bad thing.
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