In a new interview with Billboard, Jimmy Iovine and Eddy Cue offered some interesting anecdotes about the new Apple Music streaming service.
While rumors preceding the announcement said that Apple was attempting to undercut the industry standard $9.99 per month subscription fee, Cue said more attention was paid toward the $14.99 family plan that will allow for up to six users:
I think where subscription is missing the boat is on the family — you have a spouse, boyfriend, girlfriend kids … the concept of signing up for these individual subscription plans multiple times is just not going to happen so we spent a lot of time with the labels to convince them that the real opportunity here is to get the whole family. With that, all boats rise.
Music industry legend Iovine said that he has believed in streaming and the subscription model for a while “and I believe that the ecosystem is messed up so we built an ecosystem.”
Even with Apple placing so much emphasis on the service, Cue is optimistic that music downloading is still here to stay:
They’ll go on for a long, long time. Music downloads have gone down a little bit, not a lot, so this is not a crater. There are lots of people who are very happy downloading and I think they’ll continue to. Will people now subscribe? Of course, and some of our customer base will stop downloading in general. But if you’re a downloader today, you’ve got a new music app that’s got a great set of features for you.
Apple Music will officially launch later this month on Tuesday, June 30 with the arrival of iOS 8.4. On that date, Apple will also update iTunes for the Mac and PC to work with the service. Apple TV and Android compatibility will come sometime in the fall.
All users will receive a free, three-month trial to begin. Subscribers will receive access to the streaming music catalog. The Connect network and Beats Radio 1 will be available to all users for free.
For other news today, see: Here’s how iOS 9 actually saves space on your iOS device, Major UK banks will limit Apple Pay transactions to £20, and Apple seeds iOS 8.4 beta 4 to registered developers, public testers.