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Apple, content providers battling over streaming TV service price point

Apple, content providers battling over streaming TV service price point

Connected Theater
August 28, 2015

Apple’s rumored streaming TV service is running into an all-too-familiar snag – price. According to a new report from The Information (via AppleInsider), content providers believe that Apple’s desired $40 monthly subscription price is too low.

Here’s more from the site’s Jessica Lessin:

“There’s still a big gap between the price media companies want for their TV channels and the roughly $40 a month Apple wants to charge consumers,” Lessin wrote. “Something has to give.”

Another significant problem, the report claims, is Apple’s lack of network infrastructure across the United States to provide a smooth streaming experience to viewers.

If both of those issues can be resolved, the service is set to make a debut sometime in 2016. It is expected to offer content from major networks like ABC, CBS, Fox, ESPN, and others.

More tidbits about the next-generation Apple TV

The site also mentions a few more tidbits about the next-generation Apple TV, which is expected to be unveiled at the special event on Wednesday, Sept. 9. Also expected are new iPhone models and possibly the fourth-generation iPad mini.

Without the streaming service, Apple is planning to heavily promote the box’s use as a hub for HomeKit accessories. Security will also be another selling point as all data will be stored on the box and not in the cloud.

Along with a smaller form factor, the device will apparently be running iOS 9 with a fast A9-series chip. It will also feature a full App Store, a redesigned remote with gesture support, and Siri support.

Interestingly, a separate report from TechCrunch says that the new box’s remote will also offer some type of Nintendo Wii-like motion controls.

Final thoughts

Even though the streaming TV service is still stuck in limbo, I do think the new set-top box should help get users interested in actually using the Apple TV again. And hopefully the streaming service, whenever it arrives, will be worth the wait. I think Apple getting the subscription price right will be a major factor to the service’s success.

For other news today, see: Beats 1 boss Ian Rogers has left Apple, The 16GB iPhone might stick around for the next generation, and Apple’s PayAnywhere partnership brings Apple Pay to 300,000 new locations.

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