Binge watchers won’t like how Hulu is planning to release its new slate of original TV programming. According to Variety, the streaming service will stick to a weekly release schedule for shows like “The Mindy Project.”
That’s in stark contrast to competitors like Netflix and Amazon Instant Video, which both release entire seasons of new programming all at one time.
“We value the shared experience and the joy of the water cooler that is television,” said Craig Erwich, Hulu’s senior VP and head of content, on Sunday in opening the netcaster’s portion of the Television Critics Assn. press tour.
You can download the Hulu app now from the App Store for free. It’s universal for the iPhone/iPod touch and iPad/iPad mini. A subscription costs $7.99 per month, and it is also available on the Apple TV. Unlike Netflix and Amazon, Hulu Plus subscribers will have to endure some ads.
Earlier this summer, another report said that Hulu was planning to unveil an advertising free tier as early as sometime this fall for $12 to $14 per month. But no more information about the option has surfaced.
I’m not surprised to see Hulu attempt a weekly release schedule for its new content. That will help it stand out compared to its bigger rivals and will hopefully keep viewers coming back week after week.
Along with original content, Hulu has also been bulking up its video catalog with other popular programming. The service is the only place to watch all nine seasons of “Seinfeld” and it will exclusively stream episodes of “Fear the Walking Dead” after it premieres later this summer on AMC.
For other news today, see: Twitterrific prepares for the future with a new update, Apple banishes ‘Bendgate’ with a slight change to the ‘iPhone 6s,’ and Did Jimmy Iovine hint at incoming Apple TV curation?