Hulu subscribers can finally say goodbye to those annoying advertisements – if they’re willing to pay more. The company just announced a new ad-free subscription tier for $11.99 per month. That is $4 more than the other subscription option that includes numerous commercials.
If you’re not willing to shell out extra money, you can still keep the more inexpensive plan. But you can switch to the ad-free option at anytime.
First rumored earlier this summer, Hulu apparently wants to better compete with both Netflix and Amazon’s Prime Instant Video – which are both ad-free.
Subscribers can view Hulu content through the universal iOS app, which is available to download now. The service is also available through the Apple TV.
Hulu is owned by 21st Century Fox, Walt Disney, and Comcast. There are currently around 9 million paying subscribers in the United States, which pales in comparison to Netflix’s subscriber base of 65 million.
The company has also been focusing on improving its content. Earlier this year, Hulu signed an exclusive deal with AMC to be the only streaming service to show the new series “Fear the Walking Dead.” The show is the prequel to the channel’s popular “The Walking Dead” series.
And Hulu is the only place to see the hit series “Seinfeld.” Hulu purchased the exclusive rights for all nine seasons of the show for a reported $180 million.
Are you interested in paying more to ditch the annoying Hulu advertisements? It will be interesting to see if the new tier can help the service grow in the face of larger competitors, and with Apple’s streaming video service on the horizon sometime in 2016.
For other news today, see: Yes, Apple will still be selling a 16GB version of the ‘iPhone 6s,’ CBS plays nice with Apple TV and will stream Super Bowl 50, and Universal search may be the cornerstone of the new Apple TV.