Before the new Apple TV officially launches tomorrow, Apple’s Eddy Cue sat down with CNN to talk about the new device and what has changed.
In the first part of the interview, the senior vice president of Internet software and services said that the Apple TV is now definitely more than a hobby. Click here if you can’t see it.
Cue also said that the box was a “platform to build on” and it will improve over time – especially thanks to apps:
“The greatest things about apps is you don’t know what people are going to do with that,” he said. “They’ve created incredible apps that we’ve never thought of on iOS. We think the same thing’s going to happen on television.”
A 32GB model is $149 while a 64GB version is $50 more. The biggest addition to the device is true App Store support. Thanks to the new tvOS, you’ll able to download apps for the device.
The new Apple TV remote also plays a huge part in the overall experience. First up, pressing the microphone button will activate the long-awaited Siri support. With dual microphones, Siri is listening for you to say exactly what TV show or movie you’d like to watch. The universal search functionality will show you what you’re looking for and whether it’s available through iTunes, Netflix, or other services.
Cue also does an interesting demo of the streaming box for CNN. Click here if you can’t see it.
Sporting a fast 64-bit A8 processor and 2GB of RAM, users should also enjoy the heavily revamped user interface. Screens throughout the interface offer a parallax feature that help the movie and TV show posters come alive on the screen.
For other recent Apple TV news, see: On Apple TV, Siri is just getting started, 5 great accessories you need for the new Apple TV, and Enjoy Apple TV 4 screensavers on Mac OS X with Aerial.