Once again, in recognition of World AIDS Day (which is today, Dec. 1) Apple has turned both its in-store logos and its home page red.
Product Red at Apple.com
In particular, Apple.com promotes Product Red accessories through a center-stage tile, which reads, “Join us in the fight against AIDS.” This then clicks through to a Product Red page, and here Apple advertises the selection of red accessories it has to offer customers while also promoting the message of the organization.
The company explains:
When you buy (PRODUCT)RED™ merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.
The products advertised include Smart Covers for the iPad Air 2 and iPad mini 4, Product Red Beats Solo2 headphones, and even red iPods. Curiously, the recently launched Product Red iPhone 6s leather case isn’t listed as a headline accessory, even though it is still available to purchase from Apple.com.
Join the fight against AIDS
Importantly, while advertising its Product Red accessories, the company also provides a link to Red.org. Here, customers can learn more about the organization, and they also have the option of donating directly to Red. (There are a range of non-Apple Product Red items available from the website, too.)
Click this link for a closer look at Apple’s Product Red accessories. Of course, we’d encourage anyone interested to take the plunge and make a purchase.