Apple is reportedly working to allow publishers to place subscription content in its News App. That’s according to Reuters.
Here’s more from the report:
The move would differentiate Apple News from Facebook’s Instant Articles news offering, which does not offer subscriber-only content, and would likely give Apple a boost as it seeks to distinguish itself from a growing crowd of online news apps.
The move comes as news publishers try to figure out how to work with Apple and Facebook Inc , which are important distributors of news content to their hundreds of millions of users, but at the same time are getting between publishers and their readers.
By making paid content available through its News app, Apple would give publishers a way to maintain relationships with readers and perhaps attract new subscribers.
In iOS 9.3, which is currently in beta testing, Apple has also made a number of improvements to the News app itself. Any video in a story can be played directly from your feed. You’ll also be able to view the app in landscape mode on an iPhone.
It’s unknown when the software will officially arrive to the public.