Advertising is the lifeblood of Google’s business. And aiding the search giant in generating revenue are its advertising programs, which in turn help marketers and publishers manage online ad campaigns. One of this is AdWords, support for which has just been expanded by Google with the launch of the service’s official mobile app on iOS.
How does AdWords work?
AdWords enables advertisers to specify keywords that may lead to search results linking to their products and services.
As an advertiser with AdWords, you start by composing an ad for your offering, choosing the search terms that will make your ad show in the Google search results for those terms, and setting a budget for your ad.
Depending on the competition among advertisers, your ad may appear above or next to the results for searches that match your keywords, and may be clicked by potential customers.
Since AdWords runs on a pay-per-click model, you pay for advertising only when your ad is clicked.
What can you do with AdWords for iOS?
Early last month, Google invited advertisers to beta-test the official iOS app of AdWords.
Now, AdWords for iOS is out for all AdWords account holders.
If you’re one, you can use the app to easily manage your AdWords ad campaigns on the go — on your mobile device instead of your desktop.
AdWords for iOS lets you monitor campaign performance with important metrics such as clicks, click-through rate, and cost per click. It also allows you to update bids and budgets, act on suggestions for improving campaign performance, get notifications about billing and ad status, and even call a Google expert for support.
Check out the video below to learn more about the app, which is also available on Android:
If you can’t see the video embedded above, please click here.
Compatible with iPhone, iPod touch, and iPad running iOS 7.0 or later, AdWords is out now on the App Store for free. Note that the app may be used by existing AdWords customers only.
For small businesses that want easy ad campaign management through automatic keyword management and ad placement, there’s AdWords Express, whose official iOS app was released in July 2014. With the AdWords Express app, you can see how your ad is performing, edit your ad text, adjust your ad budget, and get notified with important messages regarding your account.
Google also offers an iOS app for AdSense, its popular service that allows website publishers to earn revenue from target advertisements. Launched in August 2013, Google AdSense for iOS lets AdSense and AdMob account holders access key metrics, reports, payment information, and more.
See also: Google’s updated Chrome browser reduces crashes by up to 70 percent, Real-time commenting comes to Google Docs, Sheets and Slides for iOS, and Google Keep note-taking app updated with support for Spotlight and 3D Touch.