Apple Music and Sonos TV ads feature Killer Mike, Matt Berninger and St. Vincent
To tout their recently launched integration, Apple Music and Sonos have started airing a series of TV ads featuring three acclaimed musical artists: the hip recording artist Killer Mike; Matt Berninger, the frontman of the indie rock band The National; and Annie Clark aka St. Vincent.
The commercials, which have been posted on the official YouTube channel of Sonos, make the case for the potential benefits of listening to music with loved ones to defeat silence at home.
‘Music as a Family Experience’
The main ad in the series has all three artists sharing their thoughts on sharing music as a family. “Can sharing music out loud change the way we connect with our loved ones at home?” Sonos notes. “We set up Apple Music on Sonos speakers in the homes of Killer Mike, Matt Berninger and St. Vincent to see if we could answer that question. Then this happened.” Take a look:
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In addition to this minute-long ad, there are also several short clips that feature the artists separately.
Here are a couple of ads with Killer Mike in home setups:
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Here are three commercials with Matt Berninger on sharing music at home:
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And here’s one with St. Vincent rocking out at home:
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‘Music Makes It Home’
The ads is part of Sonos’ “Music Makes It Home” campaign, which is built around a new global study whose findings shed light on the ways in which listening to music out loud affects relationships at home. The study was overseen by Dr. Daniel J. Levitin, the renowned neuroscientist and author of “This is Your Brain on Music,” and conducted partly in 30 homes across eight countries. Check out this video for some highlights from the study:
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Like the ads, the study features the integration between Apple Music and Sonos.
How to listen to Apple Music on Sonos
The integration between Apple’s music streaming service and Sonos’ smart speaker systems was officially launched just last Wednesday, Feb. 10.
To stream Apple Music through a Sonos speaker in your home, select “Add Music Services” in the Sonos Controller app (which is free to download from the App Store), choose the Apple Music icon, and log in to the service. You need to have an Apple Music subscription (priced at $9.99 per month) or be on a free three-month Apple Music trial to use the service.
Sonos speakers support streaming of any track on Apple Music’s catalog and access to the Apple Music sections For You (suggestions), New (top songs and albums), My Music (personal library), and Radio (including Beats 1 and iTunes Radio, which was recently made exclusive to Apple Music subscribers).
