Amazon on Apple TV is finally here. Unfortunately, the arrival has nothing to do with videos.
On Tuesday, Amazon released a new app for Apple TV called Amazon App: Browse, Search, and Shop, designed to let users look for and purchase items from Amazon.com. The move comes just days before the end of the holiday shopping season.
For now, the Apple TV app is limited to those with an Amazon Prime membership. The service costs $99 per year and offers benefits like Amazon Video and free two-day shipping.
Bringing Amazon on Apple TV is an interesting move on the Kindle maker’s part. Back in June, Amazon CEO Jeff Bezos explained why his store wouldn’t carry the fourth-generation Apple TV, which first went on sale in the fall of 2015. He also suggested that Amazon Video wouldn’t be offered on the tvOS platform until Apple offered “acceptable business terms.”
Perhaps Amazon’s move to Apple TV is a signal that the terms between both companies are starting to improve. If so, Amazon Video on Apple TV could become a reality in 2017.
It's All Here
Amazon Prime members can now shop for whatever they want on Apple TV. Browse, search and get product details from your favorite site on the internet. Buy on TV using your remote, or add to list to review later on your phone or computer.
You can search using your remote, iOS device, or Bluetooth keyboard. As you begin typing, Amazon will suggest the topics worth considering. Find the one you want, and shop, shop, shop.
You can download Amazon App: Browse, Search, and Shop from your Apple TV.