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Apple Addresses iPhone Upgrade Program Concerns

Buyers had early difficulties when preordering the iPhone 7
September 12, 2016

Apple has heavily promoted the company’s iPhone Upgrade Program since it was first introduced in 2015. Last week, program members had their first opportunity to upgrade their devices when preorders began for the iPhone 7 and iPhone 7 Plus. Things didn’t exactly go smoothly, which is something Apple is now acknowledging and hoping to fix.

As MacRumors first noted, some iPhone Upgrade Program members had difficulty with placing an order when iPhone 7 preorders began last Friday, Sept. 6, beginning at 12:01 a.m. PDT. They were unable to select the model, carrier, color, or storage capacity they desired due to limited stock even as soon as orders began.

Over the weekend, Apple added a new message to the company’s upgrade reservation page that addresses this issue. As first noted by MacRumors, the message says:

Due to high demand, the model you’d like may not be available. Please call 1-800-MY-APPLE and mention the iPhone Upgrade Program. A Specialist will help you find the model you want.


If you’re an iPhone Upgrade Program customers and have ANY questions about ordering an iPhone 7, definitely call the number above. It looks like Apple is trying to make things right, which is good to know.

The iPhone 7 and iPhone 7 Plus arrive on Friday, Sept. 16.

Did you have a problem using Apple’s iPhone Upgrade Program this year?