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2018 iPhone lineup

Apple's 2018 iPhone Lineup Beginning to Take Shape

New Apple Handset Should Launch This Fall
January 22, 2018

The 2018 iPhone lineup is likely to include three new handsets and three carryovers from years past. The current iPhone X handset won’t be one of them, according to KGI Securities (via MacRumors).

Clarifying comments he made just last week, KGI Securities analyst Ming-Chi Kuo contends Apple plans on ditching the first-generation iPhone X when a new model arrives this fall. Typically, Apple keeps previous iPhone models around at discounted prices. However, this isn’t expected to happen this year.

The reason? In addition to announcing a second-generation iPhone X, Apple’s expected to launch an all-new 6.1-inch iPhone with Face ID and an LCD and a so-called 6.5-inch OLED “iPhone X Plus.”

The analyst explains:

iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.

The 2018 iPhone lineup is expected to look as follows:

  • iPhone SE: $349
  • iPhone 7 and iPhone 7 Plus: $449 and $569
  • iPhone 8 and iPhone 8 Plus: $549 and $669
  • 6.1-inch iPhone with Face ID: $649 or $749
  • 5.8-inch second-generation iPhone X: $999
  • 6.5-inch second-generation iPhone X Plus: $1,099

If Kuo is correct, the iPhone X won’t be the only handset exiting this year. Retirement for the 2015 iPhone 6s is also expected.

It will be interesting to see whether this latest KGI Securities news is correct. Stay tuned.