Apple Annapolis Reopens as a Next-Generation Store
Apple has opened another next-generation retail location, this time in the Annapolis Mall in Maryland. The store, developed under retail chief Angela Ahrendts, features a huge custom TV screen, interactive cabinets, and more features designed to make Apple's shopping experience better than ever.
AppleInsider shares some pictures of the new retail location, explaining that all the usual elements expected of Apple's next-generation stores, including the aforementioned 37-foot TV display and “interactive wooden cabinetry,” feature in the Annapolis Mall location. There's also a large sales floor, and “glass panel doors that swivel open to high-flung illuminated ceilings designed to create an open atmosphere.”
Populating most of the floorspace are update versions of Jony Ive's iconic wooden display tables. The tables closest to the door are filled with various iPad and iPhone models, the second row with MacBooks and Apple Watch, and the third with Mac desktops. Tables near the back of the store are reserved for Genius Bar appointments and workshops.
Apple, earlier this week, quietly altered its retail naming scheme, dropping the “store” from its Apple Stores (and instead referring to retail venues by their name, as with “Apple Annapolis”). The company also unveiled its new store at the World Trade Center site, which is an architectural feat spanning several stories.
Check out a gallery of images below and see what you think.
