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Apple Music Festival Returns to London in September

The music begins again on Sept. 18
August 22, 2016

The Apple Music Festival is once again coming to London. The free annual concert series runs from Sept. 18 through Sept. 30 at the London Roundhouse.

According to a message on the official Apple Music Festival site:

Apple Music Festival 10 returns to London in September for 10 exhilarating nights of live music. Residents of the UK can win tickets to the gigs. Apple Music members around the world can watch the performances for free. Ticket applications will be opening soon. Follow @AppleMusic on Twitter and Snapchat for up-to-the-minute information and join the #AMF10 conversation.

Called the iTunes Festival through 2014, the Apple Music Festival got its start in 2007. The yearly event has usually been held at The Roundhouse art center in Camden Town, London. In March 2014, Apple held a special five-day festival at South by Southwest (SXSW) in the United States.

Last year’s event included performances by Ellie Goulding, Carrie Underwood, and One Direction, among others. Performers for this year’s event have yet to be announced.