Apple has made another acquisition in the machine learning area. According to TechCrunch, Apple has purchased Tuplejump, a company based in the United States and India.
Defining big data
The purchased wasn’t officially confirmed by Apple. But when asked, the site was given a well-known standard answer:
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.
While the company’s site is now unsurprisingly offline, here’s how the company described itself:
A few years ago people realised that the volume of data that businesses generate was becoming unwieldy. A new set of technologies to handle this huge amounts of data cropped up. We were one of the early adopters of these ‘big-data’ technologies. Having helped Fortune 500 companies adopt these technologies we quickly realised how complicated they were and how much simpler they could get.
Thus started our quest to simplify data management technologies and make them extremely simple to use. We are building technology that is simple to use, scalable and will allow people to ask difficult questions on huge datasets.
Apple’s iOS 10, which landed publicly earlier this month, features machine learning technology in a few areas including facial recognition and Moments in Photos and Siri improvements. It’s also a big driver behind the iPhone 7 Plus Portrait mode in the iOS 10.1 beta that arrived to registered developers yesterday.
Demonstrated at the special iPhone 7 media event, the feature will automatically blur out the background while keeping the subject in focus. The look is also known as the bokeh effect.