Growth, but just barely
Hope for a turnaround
The firm said the almost-flat growth in the smartphone market was attributable to a number of factors, including strong smartphone saturation in developed markets and a slow down in China.
While Apple’s numbers mirror the worldwide smartphone market in general, there are a few rays of hope. During Monday’s earning’s call, Apple CEO Tim Cook said that demand for the smaller and lower cost iPhone SE is outpacing supply, which is definitely good news for the company.
The next-generation iPhones are also scheduled to land sometime this fall and should help entice iPhone 6 and iPhone 6 Plus users to make an upgrade.