Taking on Apple’s AirPods, Bragi’s The Headphone is now Shipping

The completely wireless headphones are a stripped down version of the company’s first offering The Dash. Instead of a touch-sensitive control scheme, The Headphone uses physical buttons and doesn’t offer any built-in storage or fitness tracking capabilities.

And while The Headphone can provide up to six hours of music playback on a single charge, the carrying case doesn’t provide any extra power like Apple’s AirPods.

But wearers can listen to music, take or make phone calls, and activate Siri.

You can purchase The Headphone now directly from Bragi’s site for $149 with free shipping. Only the black color is available.

Along with three different sizes of eartips, a carrying case, and USB cable are included.

While Bragi’s option definitely has some tradeoffs compared the Apple AirPods, the six-hour battery life and more pleasing design are definitely standout features. But whether that’s enough to take a bite out of Apple’s lead of the growing market is to be seen.