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When It Comes to iPhone 7 Sales, Bigger Is Better

January 30, 2017

It looks like iPhone 7 sales have been heavily influenced by the hardware differences between the iPhone 7 and iPhone 7 Plus.

When it launched in September 2016, the iPhone 7 Plus became Apple’s first 5.5-inch handset to include hardware not found on the standard 4.7-inch model, the iPhone 7. Apple’s strategy, though initially based on hardware constraints, has been working in terms of sales, according to The Wall Street Journal.

Cowen & Co. notes that Apple customers are willing to pay more for better features. The investment and research firm notes that the iPhone 7 Plus accounted for 40 percent of iPhone sales during the all-important holiday quarter. One year earlier, the iPhone 6s Plus accounted for 23 percent of sales. This difference represents a jump of 17 percent.

Between October through December, Cowen & Co. estimates that iPhone 7 sales totaled 58.5 million units worldwide. Apple will announce total iPhone sales for the quarter tomorrow, Jan. 31.

Besides a larger screen, the iPhone 7 Plus features a dual-camera system not found on the iPhone 7. Additionally, the larger handset offers longer battery life and more RAM.

In the United States, the iPhone 7 starts at $649; the iPhone 7 Plus begins at $769.

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