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Good News: This Major iPhone 8 Rumor Probably Isn't True

Apple On The Street
August 2, 2017

The biggest iPhone 8 rumor during the past few months has probably been debunked. Get ready to celebrate, folks, and get your wallets ready.

For months, we’ve heard that production delays might force Apple to delay the release date of the iPhone 8 beyond the normal September period. Instead, we’ve heard the company’s next flagship device might not arrive until October, November, or yes, December.

During yesterday’s quarterly results conference call, Apple CEO Tim Cook hinted there won’t be a delay. He noted:

Lipton: On Q4 guidance, there’s so much commentary and talk by the analysts/commentators that your newer products might be delayed… Can you provide any color on that?

Cook: No. (Laughs extremely hard) They should look at our guidance and judge for themselves but we think we’re going to do 49-52 billion. That’s what we think and you know, they can look at our track record of achieving it and then come to their own conclusion.

What’s significant here is the broad guidance for Apple’s fourth quarter. Typically, the company suggests a range of $2 billion for an upcoming quarter. This time the range is $3 billion, which suggests there’s more uncertainty.

By offering guidance of between $49 billion and $52 billion, Cook could be suggesting that a) the iPhone 8 will be available in September, but b) they are uncertain about early sales because of supply and demand.

Previous rumors said Apple would unveil the iPhone 8 alongside the “iPhone 7s” and “iPhone 7s Plus” during an event in September. Those rumors, however, said the iPhone 8’s release wouldn’t happen during the same month. Cook’s comments suggest otherwise.

Hopefully, we’ll know very soon.

History tells us Apple’s fall event could be held as early as the first Wednesday after the U.S. Labor Day holiday. This year, the date falls on Wednesday, Sept. 6.

Stay tuned.

In the meantime, do you think the iPhone 8 will be released in September? Let us know below.