After grabbing Rdio in 2015, Pandora has continued to move forward with offerings such as Pandora Plus. It was also rumored that an on-demand service was in the works to compete with Spotify and Apple Music. Well, the “rumor” is no more. The company unveiled their Pandora Premium streaming service on Dec. 6 with a launch set for 2017.
What to expect
Although the cost of Pandora Premium has not been officially confirmed by the company, users can expect to pay around $9.99 per month. So, what do you get for that price?
First, listeners will be able to enjoy a personalized experience. Features will include smart playlists that provide an easy way to add songs and searches tailored to listening and searching history. For songs that users have thumbed-up over time, there will be a playlist for those too.
Next, there will be a new music feature in the browsing section. This will display full albums for you to pick from that are based on what you have listened to in the past.
Inspired by Rdio, Pandora Premium will include an auto-play feature. This means you can keep the tunes playing based on what you have been listening to, for a full flow of similar music.
In addition to an array of handy features, the app will of course, sport a new look. According to The Verge:
The app features a sleek and clean design, and is pretty intuitive (and also inspired by Rdio). The color of the app will also change based on the artwork of the music you’re playing. Premium still features the thumbs and radio stations that current Pandora users will be familiar with.- The Verge
There is no specific date for the release of Pandora Premium, so be sure to check back with AppAdvice for news and details on the launch.
If you have not downloaded Pandora yet, the app is available for free on the App Store.