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Twitter Could Bring NFL's Thursday Night Live Streaming to the Apple TV

The company, which has successfully acquired the rights to the National Football League, could bring NFL live streaming to Apple's set-top box
Sports Center
August 15, 2016

Twitter has the streaming rights for NFL's Thursday night games this season, and now the micro-blogging website is looking to bring NFL live streaming to the Apple TV, a recent report explains.

The news comes from The New York Times (via MacRumors), which notes that Twitter is reportedly in talks with Apple concerning a possible tvOS application for NFL live streaming. Twitter's chief financial officer, Mr. Anthony Noto, has been give the task of developing live streaming for the NFL, according to the report. The New York Times explains:

Twitter has directed Mr. Noto, a former Goldman Sachs banker with deep ties to the sports media industry, to lead the charge on live streaming and has assigned an engineering team to create its streaming video player. Jack Dorsey, Twitter’s chief executive, considers streaming a critical component of the company’s focus on “live” experiences, along with Periscope, its app that allows smartphone users to live-stream video.

To bolster the effort, Twitter is in talks with Apple to bring the Twitter app to Apple TV, which would potentially let millions of Apple TV users watch the streaming N.F.L. games, according to the two people briefed on the discussions.

Periscope - Live Video Streaming Around the World
Periscope - Live Video Streaming Around the World
Twitter, Inc.

It's not just NFL streaming that Twitter's interested in, either. Though its live streaming strategy isn't “fully formed,” the company is investigating other areas of interest, too, and is looking at the ways in which it might bring live streamed content to the Twitter timeline or “Moments” tab. National Football League games are something that's missing from the Apple TV as a platform, and it'd make perfect sense for Apple to help facilitate a streaming app from the NFL. It's something tvOS users would subscribe to, I'm sure, and would generate revenue for Twitter and Apple alike.

It'll be interesting to see how this one develops. As always, we'll keep you posted with further information as we receive it, so be sure to check back with us.