Twitter Direct Messages Now Support Sharing Locations With Businesses

Location sharing between businesses and customers can go a long way toward helping businesses provide satisfactory customer service and helping customers provide businesses with more precise local context, particularly when brick-and-mortar operations are concerned.

Of course, where location sharing is involved, there’s always the pressing question of privacy. In that regard, Twitter says that customers have complete control over the location information that’s shared with businesses in Twitter direct messages.

In a conversation between you as a customer and a business support representative or bot, the business must first ask you to share a location. You can then choose to ignore the request, share your current location, or pick a place from a list (no matter if you’re actually there or not).

For example, the casual dining chain TGI Fridays is one of the first businesses to take advantage of location sharing in Twitter direct messages. In its case, it uses location sharing to enable customers to find local stores from which to place their orders or make their reservations.

Location sharing joins welcome messages, quick replies, and customer feedback cards in the list of features that businesses can harness in Twitter direct messages.