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Video: Colbert Mocks Apple's Expensive New Design Book in Fake Ad

iPlay Video
November 18, 2016

Cupertino’s new design book, “Designed by Apple in California,” is getting the parody treatment from Stephen Colbert, host of “The Late Show” on CBS. The comedian makes fun of the expensive book using (you guessed it) a fake Apple ad.

Hilarious, no?

Priced at $199/$299 depending on the size, “Designed by Apple in California” features 450 photographs of past and current Apple products over the course of 300 pages. The hardbound book was designed by Jony Ive, Apple’s chief design officer, who also wrote the foreward.

The book is available through in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom, the United States, and select Apple Stores.