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The AppAdvice Week In Review: Tim Cook At D11, A New Apple Product And WWDC

An exciting week in tech featured the D11 conference, a new Apple product, and more news ahead of WWDC.

Tim Cook Speaks

When Apple CEO Tim Cook speaks, an entire industry listens -- especially when his comments come just days before the start of the Worldwide Developers Conference (WWDC). So was the case when Cook took part in this week's AllThingsD’s D11 conference in Ranchos Palos Verdes, Calif. For nearly 90 minutes, Cook discussed  a number of topics with Walt Mossberg and Kara Swisher. These included Jony Ive’s influence on iOS 7, the potential of an iWatch (versus Google’s wearable Glass product), Apple’s “one-a-year” iPhone strategy, the company’s plans concerning additional API availability for iOS developers, and more. Here's the entire interview:

The iPod touch 16GB surprise

Apple did something this week that it hadn't done since October: they released a new product. The launch of the iPod touch 16GB, was significant for a number of reasons. First, it showed Cupertino's newfound willingness to strip features from an existing iOS product to bring down its price. Second, it proved that Apple could still surprise us by releasing something that no one saw coming. Not everyone, however, thought the iPod touch 16GB was a big deal. In fact, many of our readers found Apple's move ho-hum, at best. Ted Barrera didn't like my suggestion that Apple's move was brilliant, explaining:
Seriously? You call THAT an industry changing curve ball? Guess this article was written by a complete iSheep.
Joseph Spiegel was unimpressed, stating:
Meh, game changer? Not really. Wake me up when Apple sells a reasonably featured iTouch for $99.
Finally, Randall Penland concluded that:
My how things have changed at Apple. I have forever been an Apple fan. Not to sure anymore.
Some folks did like the move. M. Andrews summed it up best, by stating:
actually they just corrected a mistake.. by eliminating the 16 gig on the new version they lost a lot of potential consumers.. our family for one... Now we will consider getting both our grandchildren one..sorry but we are not as rich as most Apple users.
To date, Apple has sold 100 million iPod touch devices.

New Macs

The WWDC keynote probably won't feature new iOS devices. However, we do expect it to include a few Mac upgrades. Among these should be a refresh to Apple's Mac Pro lineup. On Friday, May 31, MacTrast’s J. Glenn Künzler took a look at Mac Pro retail supplies across the U.S. What he found was that the entry-level Mac Pro was in short supply. In fact, the “vast majority” were either out of stock or had very limited quantities available. We'll be checking inventory levels on other Apple products between now and the WWDC keynote, which begins on Monday, June 10 at 10 a.m. PDT.

Recommended Reading for June 2, 2013

My favorite app right now

To This Day is an interesting new education app for the iPad. Written and performed by Shane Koyczan, the free app promotes anti-bullying through poems and dozens of different animations. If you're looking for a free app for iPad, check out To This Day. You'll be happy that you did.


Next Sunday, June 9, this space will be the place to be for full pre-WWDC coverage, including previews, predictions, and a whole lot more. We hope to see you then. In the meantime, check out the entire WWDC keynote from 2011, which turned out to be the last for Steve Jobs.

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