The Lioness Pride

Helping women in advertising build resilience, one pride at a time. An interactive AR story that brings to life the power of women coming together to deal with the challenges they face at work.

For a lioness, working in a lion’s world can feel isolating. Without support, many women leave advertising altogether. Without their input, unconscious bias and stereotypes persist in advertising—in the workplace, and in the creative work we all see.

Featuring the real voices of women around the world, The Lioness Pride creates an immersive world where you can experience the power of having advertising CEOs, strategists, and creatives in your corner.

No right answers or one-size-fits-all advice, just context on what other ad women are experiencing and how they’ve made it past their challenges. All to help you navigate your own journey through #adlife.

Our mission is twofold: Shine a light on the factors that cause women in advertising to feel isolated. Demonstrate how the power of collective experience can break down that feeling, inspiring women to create support networks so they can stay and create a more representative industry overall.

Built in partnership with the Unstereotype Alliance, Google, Mediamonks and Ogilvy.