May 13, 2012
We were quite amazed several days ago when The Verge came out with a video advertising Instagram Snap. Instagram Snap was supposed to be an IRL tangible camera counterpart of Instagram. Apparently, it was what the Instagram team did with the billion dollars they got from the acquisition of the popular photo sharing service by none other than Facebook. The thing is, for all its IRL-ness, Instagram Snap was by no means real. As can be easily picked up from the video's parodic tone, the advertised camera was only a filtered figment of The Verge's witty imagination. Too bad, since the idea of a real-life camera based on Instagram is actually not as absurdly unfeasible as it sounds. But what do you know? Someone has actually come up with a similar yet straight-up concept. Instagram Socialmatic by Antonio De Rosa of ADR Studio is a concept that aims to combine the digital world of Instagram and the analog world of Polaroid. With Socialmatic, you get to have the best of both worlds. It's a camera concept that seems to have been fashioned from a big and square iPhone 4 varnished with the now famous Instagram icon. "Socialmatic is the first Instagram photo camera, with a lot of amazing features," says De Rosa. These features include an interchangeable lens, a 4:3 touchscreen, 16GB onboard storage, and Bluetooth and Wi-Fi connectivity. The camera runs on the first version of InstaOS, which makes for direct Facebook sharing. Most notably, it has an internal printer that lets you print photos on Instagram paper sheets and makes for true IRL sharing. De Rosa is currently counting on Indiegogo, instead of Kickstarter, to crowdfund his interesting concept. He's also hoping that it somehow gets referred to Facebook head honcho Mark Zuckerberg, who might be interested enough to fund it himself. Would you be interested in buying an Instagram Socialmatic if ever the idea snaps into reality?