Order Up! OpenTable Acquires Food-Sharing Photo App Foodspotting For $10 Million
January 29, 2013
OpenTable has just acquired Foodspotting, according to a new report by AllThingsD.
The popular online restaurant reservations company bought the popular food-sharing photo app for approximately $10 million in cash. AllThingsD notes that this purchasing price is "a pretty good deal for the startup, which raised $3.75 million over its three-year existence."
Launched in January 2010, Foodpotting lets users share and "spot" dishes from various places and restaurants around the world.
OpenTable had partnered with Foodspotting a year ago in order to improve the former's mobile app with some of the latter's photos. And following the acquisition, you can expect to see more Foodspotting photos on OpenTable, especially ones used as menu enhancements.
As for the other way around, OpenTable reservations can be made right within Foodspotting.
Optimized for iPhone and iPod touch running iOS 4.3 or later, Foodspotting is available in the App Store for free.
OpenTable is also natively available on iOS through the free OpenTable for iPhone and OpenTable for iPad apps.
The acquisition sees ten of Foodspotting's employees joining OpenTable. Among these is none other than CEO and co-founder Alexa Andrzejewski, who is set to become OpenTable's lead user interface designer.
Source: AllThingsD
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