by Joe White
June 10, 2013
Apple has officially unveiled its music streaming service on stage at the Moscone Center, San Francisco, which is called "iTunes Radio." After making a number of further announcements during its WWDC 2013 keynote presentation, Apple confirmed the forthcoming launch of its own Rdio-like service moments ago. With iTunes Radio, users can access stations from within iOS 7. These can include featured iTunes Radio stations, or users can search and launch specific stations. What's more, iTunes Radio is free to use in an ad-supported version, and iTunes Match subscribers can enjoy using the service ad-free. Apple's iTunes Radio is built into iOS 7, and will launch in the United States initially before rolling out internationally over time. While Apple's iTunes Radio has been in the cards for some time now, the product's impending launch seemed to gain near-certain confirmation a couple of days ago, when Sony Music officially signed on for the service. Later today, we'll be comparing iTunes Radio with Pandora, Spotify, and Rdio, so be sure to check back with us. In the meantime, see: Apple Posts Video Of Today's WWDC Keynote, Siri Gets A New Voice With iOS 7, and Finally: Apps Will Automatically Update In iOS 7.